SEO 101- The Beginners Guide

SEO stands for “search engine optimization.” It’s the practice of increasing your website’s visibility through non-paid or organic search results.

SEO is also one of the only online marketing channels that, when set up correctly, can regularly pay you dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can increase significantly over time.

Search engines are getting smarter, but they still need our help.

Optimizing your website will help deliver better information to search engines so that your content can be displayed higher within search results.

The starting point for SEO is Keyword research.

A quality keyword research is the foundation of any Search Engine Marketing campaign or building up an SEO rich website. Selecting the right types of keywords, a combination of short-tail & long-tail keywords is the most important stepping stone.

The only difference in SEO keywords research & SEM keyword research is that the latter is also considered on the basis of price bid.

A good method to use keywords is to figure out the most popular way people are searching for your Business.

Example., if you have a fancy Italian restaurant in Mumbai then people will most commonly search the keyword as luxury Italian dining in Mumbai

The initial step of anything related to the Google search engine is to set up a google analytics account, this helps us gain knowledge regarding the audience's behaviors, locations, demographics, interests, and much more to develop our future strategies based on our analysis.

Once your keyword research and google set up is done, it is important to know what are the results when you put these keywords on google.

This tells you about the competition and the content that should be put to optimize your site.

A website page can be improved through quality content, blogs, and in-demand products/ services.

Another thing that SEO depends on is the website loading speed, the faster your website loads, the happier your website visitors would be and would lead to a lower bounce rate and thus ranking higher on Google!

Benefits of SEO-

• Get Visible on search engines.

• Help your target audience to find your site.

• Boost credibility and authority.

• Steal your competitors' business.

• Convert leads into customers.

• Improve the user experience of your site.

Google looks at different factors while ranking a website, they want to find content that is relevant to the visitor’s query and provides value to them.

SEO has become an important component in the online success of a business and thus becomes necessary for all businesses to invest in SEO during this time period.